Hoka opens first ever retail store in Europe

Hoka opens first ever retail store in Europe

In a significant stride towards expanding its global footprint, Hoka, the trailblazing brand known for its innovative performance footwear, has opened its first-ever retail store in Europe. This milestone marks an exciting moment for athletes, outdoor enthusiasts, and fans of the brand across the continent. Hoka, famous for its distinctive maximalist running shoes, has long been celebrated for its commitment to comfort, performance, and style.

AllSaints is joining forces with NewStore to drive its digital transformation. Focusing on revolutionizing the brand’s online and in-store shopping experiences. This strategic partnership aims to deliver seamless, innovative, and customer-centric retail solutions.

Hoka opens first ever retail store in Europe

A Legacy of Innovation

Hoka’s journey began in 2009 when two French trail-running enthusiasts, Nicolas Mermoud and Jean-Luc Diard, embarked on a mission to create a shoe that could revolutionize the sport. Their vision was to design footwear that combined the cushioning of a maximalist shoe with the lightweight feel of a minimalist shoe. This innovative approach led to the birth of Hoka and its iconic oversized midsoles.

Over the years, Hoka has gained a devoted following among runners and athletes worldwide. The brand’s commitment to pushing the boundaries of shoe design has resulted in numerous award-winning models. Making it a standout name in the performance footwear industry.

Hoka opens first ever retail store in Europe

A European Expansion

The opening of Hoka’s first retail store in Europe is not only a testament to the brand’s global success but also an acknowledgment of the growing demand for high-quality athletic footwear in the European market. Located in a prominent European city, the store offers an immersive experience for customers. Allowing them to explore Hoka’s full range of products firsthand.

A Destination for Athletes

Hoka’s European store is more than just a retail space; it’s a destination for athletes and outdoor enthusiasts. The store’s interior exudes the brand’s commitment to innovation and comfort, with cutting-edge designs and a welcoming atmosphere. Customers can expect to find a wide array of Hoka’s signature shoes, catering to various athletic needs, from road running to trail adventures.

Expert Staff and Customer Engagement

One of the store’s standout features is its knowledgeable and passionate staff. Hoka’s team of experts is dedicated to helping customers find the perfect shoe for their specific needs. Whether you’re a seasoned marathoner or a beginner looking to start your fitness journey. The store’s staff is committed to providing personalized guidance to ensure you get the most out of your footwear.

A Sustainable Approach

The brand has made significant strides in reducing its environmental footprint by using sustainable materials and eco-friendly practices in its production processes. This commitment to sustainability aligns with the values of many environmentally conscious consumers in Europe.


The opening of Hoka’s first-ever retail store in Europe is an exciting chapter in the brand’s journey to redefine the athletic footwear market. With a legacy of innovation, a commitment to comfort, and a growing global presence. Hoka continues to inspire athletes and performance enthusiasts around the world. The European store offers an immersive experience that brings the brand’s vision to life. Making it a must-visit destination for anyone seeking high-quality athletic footwear. As Hoka continues to expand its reach, its European retail store serves as a testament to the brand’s dedication to helping athletes reach new heights in both performance and style.

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